New Morristown Office Flourishes

Last August, SERA celebrated opening its first free standing office built from the ground up and dedicated to serving only SERA patients in Morristown.

Pam Gerace is the building manager. She says the spotlight is on how much space is now available to accommodate a sizable number of SERA patients who live in the Morristown area. SERA’s seven Knoxville vitreoretinal surgeons come to the location at different times during the week, sharing patient responsibilities. The practice averages 50 to 60 patient appointments per doctor per day.

Gerace says the new location is a real service to many SERA Morristown patients who are physically challenged and who are spared the trip all the way to Knoxville. “We are so proud to expand retinal care to so many patients. The need is so great,” she says.

SERA’s physicians bring their own staffs with them to the new office, including their schedulers. State of the art computer communications technology connects all nineteen SERA offices throughout East Tennessee and in neighboring states. So, patient records, including photos and other diagnostic records, are immediately accessible in every location.

The building is designed for easy access, including automatic doors. The 6000-squarefoot building is a contemporary design with emphasis on bringing the outdoors inside. Two spacious waiting areas feature red brick and aluminum, with floor to ceiling window walls. Natural light enhances patient and employee spaces.

Many SERA staff members were instrumental in design, layout, and setup of the office and clinic. Colors, textures, and finishes to complement the architecture were selected from a natural palette in keeping with bringing the outdoors in. The walls in the front waiting room are brick, and the rest of the office is decorated in soft earth tones. Wall art is abstract with red browns and greens. Waiting room chairs and oversized bench seating were selected to create a homey and welcoming feel. Exam rooms are oversized for patient comfort, and office staff appreciate their generous desk and counter space.

SERA’s Morristown office has a visible location at 3101 West Andrew Johnson Hwy, across the street from K-Mart and close to Lowe’s and the Golden Corral.